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Tue, 09 Feb 2010
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 NEWS WITHOUT BORDERS :: Media & Marketing |
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Boost your child’s immunity and brain development
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Dallas at the launch of Enfagrow A+ and Enfakid A+. | MOTHERS want the absolute best for their growing children, and Mead Johnson Nutrition (MJN)’s growing up milk formulations are centred around this notion.
Its most recent innovations – Enfagrow A+ and Enfakid A+ with more than four times DHA and New Triple Protection Guard – aim to provide children with the right nutrition for brain development and body resistance.
“It is important for a child to have a strong immune system to ensure uninterrupted learning,” MJN (Malaysia, Singapore, Brunei) managing director Roger Dallas said.
“This is where Enfagrow A+ and Enfakid A+ come in to boost your child’s power to learn by providing proper nutritional support.”
The Triple Protection Guard refers to a blend of nutrients such as docosahexaenoic acid (DHA), dietary fibres (inulin and FOS), zinc, iron, and vitamins A, C and E to boost immunity in three key aspects – respiratory and digestive systems, and resistance to common illnesses.
According to MJN associate marketing director Seah Su Yin, these three areas are of most concern to parents as most illnesses affect these systems.
“Through a partnership with mothers, we seek to give every child the nutritional support for optimal mental and physical development,” Dallas said.
“These new MJN innovations are backed by more than a 100-year heritage of developing science-based child nutrition. The message we want to communicate to parents is that our products are different. We want them to understand the value of the product they are paying for,” he said.
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Updated: 10:54AM Wed, 15 Jul 2009
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