Gaile Lai	Eddie Peng

Puma

Exemplifying a collision of sport and fashion, this campaign depicts a full range of products from the Puma Autumn Winter 2009 collection, all incorporated into one complete look. The imagery exemplifies Puma’s energy, joyfulness and fun and Eddie and Gaile are the perfect pair to interpret the spirit of the sportlifestyle brand.

The campaign was shot in Korea by Ryoo Hyun Young, one of the most sought after photographers in the industry. Meanwhile, Korean stylist Chae Han Suk provided the essential styling to create the unique Puma look. The set was fraught with laughter and had an atmosphere of creativity, energy and playfulness. The concept of the campaign is to inspire and encourage consumers to go out and have fun with your lover, friends and family.

"Puma gives me a lot of latitude. At the shooting site, I was allowed to do many actions that I wanted to try, so the results are amazing," said Eddie Peng. "This is my first time working with Gaile, who is beautiful and intelligent, and extremely professional, which impressed me very much."

"The shooting is very impressive to me because I could laugh, yell, and do the actions as I wanted. All of these enable me to present a natural performance," said Gaile Lai. "It is also my first time working with Eddie, he is really funny and a very interesting guy." During the shoot, Gaile showed the artistic side of her where she actually participated to draw the picture board.