Sudo introduces the concept at the Asean Sony Designated Stores United Conference.

The concept showcases the extensive range of its hardware and software products, offering customers complete Blu-ray solutions for their entertainment and lifestyle needs.

Blu-ray denotes superb pictures and audio, offering unmatched picture quality in full high definition (HD) 1080p and an authentic cinema experience for block-buster movies as well as true cinema sound for viewing in the comfort of your own home.

Launched by Sony Mal-aysia managing director Naio Sudo, the collection has something for everyone.

Customers can now view, play back, feel and edit high definition content supported by products from Sony Blu-ray World. View stunning pictures by linking up Blu-ray Disc compatible products with Bravia Sync, and experience realism with Sony’s Bravia LCD TV line-up that features full HD technology and 200 Hz MotionFlow technology.

Apart from stunning visuals, you can also play back high quality visual and audio with the Blu-ray Disc player which offers movie-like clarity of visual and sound.

If you want a true cinematic experience, immerse yourself with the ultimate cinematic HD Surround Sound and images with the Blu-ray Disc home theatre system such as the BDV-E800W and BDV-E300 models.

Game lovers can enjoy high definition gaming and movies with the latest PlayStation 3 Slim game console. Not just a game console, it is also a complete entertainment system that complements the Sony Blu-ray World concept. The PS3 Slim doubles as a Blu-ray player with integrated Wi-Fi connection and Dual-shock wireless controller.

If you love digital imaging products such as Cybershot and Alpha DSLR cameras, and Handycam camcorders, you can edit HD footage on the Vaio Blu-ray Disc notebook, or archive it on the Blu-ray Disc to create an HD image or video library.

There are more than 600 Blu-ray Disc titles available in the market supported by the extensive range of products from the Sony Blu-Ray Family including the Bravia and Bravia Theatre, Vaio, PS3 and the Sony Blu-ray Player.