The country’s newest mobile service provider aims to surpass its one million subscriber target within the first year of operation. The number of subscribers hit 600,000 on Feb 9.

"We will achieve this target by boosting our distribution channels supported by innovative marketing and communications strategies, including our web-based approach – we are confident of such a simple yet exciting product," Tune Talk CEO Jason Lo said as he presented Tune Talk’s 500,000th subscriber Zolkefley Mohd Mokhtar from Negri Sembilan with his reward.

Zolkefley got himself a three-day two-night all-expense paid trip to Bali, complete with accommodation at a Tune Hotel, free surfing lessons, a surfboard and a camera.

Tune Talk has introduced its new rebate plan which enables subscribers to enjoy 10% worth of instant free talktime when they top up RM30, RM50 or RM100.

"We aim to make it cheaper and easier to talk and it appears we are achieving that. We work hard to provide better service because we do listen to our customers and subscribers tell us they feel the savings on mobile bills," Lo said.

Tune Talk is currently running a promotion which gives a weekly winner RM10, 000 worth of AirAsia E-Gift vouchers that can be redeemed for any AirAsia or AirAsiaX flight.