Shahrir (right) with Sullivan (left) and
Nestle executive director (production)
Dr Magdi Batato
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Shahrir (right) with Sullivan (left) and |
Milo powder, Milo Fuze and Milo Gold have all been reduced by up to 7%, while other products from Nestle, such as milk powders, have decreased in price by an average of 10% to 12%.
Speaking at the launch of a price-reduction campaign, Nestle Malaysia Berhad managing director Sullivan O’Carroll said the new pricing of the products are to reward loyal consumers.
He said the company supports the government’s initiatives to minimise the economic implications on consumers.
A total of 48 Nestle products have had their prices reduced or are sold with an increased quantity at the same price.
For example, there is no price reduction for dairy products such as Everyday, Nespray, Nesvita or Maggie, but consumers will be given extra content of between 8% and 12%.
The launch of the campaign was officiated by Domestic Trade and Consumer Affairs Minister Datuk Shahrir Abdul Samad, who lauded Nestle’s contribution in reducing the price of their products.
"We really appreciate your contribution, no matter how small, because we are aware of the importance of your products as far as Malaysian consumers are concerned," he said.
He hoped the decrease in prices will last for the whole year.
Earlier, a ceremony to release balloons in conjunction with the new prices was cancelled due to bad weather.
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