Inspired by sport and Nike’s elite athletes, Nike Sportswear’s Autumn/Holiday 2010 collection focuses on Nike’s vast running history. From the early innovations of Bill Bowerman to the Athletics West programme of the late 70s, Nike’s design team doesn’t just look back at the amazing archives of products, philosophies and stories, but also forward to continue to innovate for athletes of today – be it in the form of reshaping footwear and apparel for a new era, or taking the best parts of creations of the past and remixing elements to create all new styles.